Creative photography by Atton Conrad, a London-based advertising and art photographer.
ABOUT THE PROJECT:
“It was the Futures Light’ story in 125 Magazine where he light painted dresses on to models that the development of his light painting techniques began. They were further honed on the international Hennessy print Campaign ‘Blended with Talent’ for Louis Vitton Moet Hennessy after his switch to art and advertising, a more fertile arena for the techniques.
The process is an intensely visceral one, almost a dance with light, as he physically paints the subject with light brushes in a blackout studio whilst remote triggering the camera.”
ABOUT ATTON CONRAD:
“it started with light trails, but grew far beyond that, as i developed my methodology and custom designed ‘light brushes’ i realised that the techniques could give me incredibly fine control over light and texture, to an unique almost hyperreal result. I have always been known for my classic lighting, and still take great pleasure in it, but this took it a completely fresh direction.”
The process is an intensly visceral one, almost a dance with light, as he physically paints the subject with light brushes in a blackout studio whilst remote triggering the camera. These techniques are employed to create images, of both people and objects, with a certain quality separate from those created by traditional means alone.
“I love technology, I have used photoshop for over a decade, but there is a certain quality I want to create that is unobtainable by the usual route alone”.
Unique results created by unique methodology.
Conrad continues to work on commercial team projects, using all forms of lighting, and developing his personal fine art and video projects.