In the spirit of our HYPNO vision, I’ve decided to launch a new fashion showcase series centered around underground designers and the cities from which they hail, the cities that so heavily influence each of their aesthetics. Here at Hypnotic Hippo, we strive to show you how art, music and fashion collide.
The center of city life springs from creativity and its many outlets. Music acts as its pulse, art depicts its story, and fashion clothes its storytellers. They do not exist in a vacuum, but rather pull together to build a cohesive image unique to that time and place. Let’s begin this series with a place near and dear to my heart: London.
Mitchel Galvin-Farnol, founder of NICCE London, built his brand on this very principle, bringing his experiences within the EDM community into the aesthetic of his structural collections. His pieces are pure and cleanly cut, already making waves in the East London music scene, garnering support from the likes of Loco Dice, Ben Pearce, and Ella Eyer.
Being a primarily unisex line, these pieces are meant for everyone, and more specifically meant for every East London kid looking to break into the scene. In a hectic barrage of city and color, sometimes it’s nice to strip down to black and white and to capture the youth of London from behind a NICCE lens.