Forget everything you know about British style and toss it to the wind, because Antipodium is here to redirect the trajectory of RTW British street fashion.
Gone are the days of chunky jumpers and solid neutrals. Antipodium is here to up the fashion ante in one of the world’s fashion capitals and to give the London cool girl a one-stop-shop for all things street-chic.
This brand is all about pop cultural relevance, citing the aesthetics of our 2014 pop culture moment. Bold animal prints (and I’m not talking cheetah – I mean prints of kittens and dogs a la Miley Cyrus) dot the surface of ultra trendy styles in throwback cuts. Antipodium plays in the spaces between yesterday, today and tomorrow to keep up with the evolution of the modern woman.
Though high-necked blouses with Peter Pan collars and cropped cigarette trousers typically speak for bygone eras, Antipodium manages to bring these classic cuts into the new age by making use of bold prints and textures that would have no place in decades passed. Cover those cropped trousers with dog-themed graphic prints and voila! Update accomplished. The brand’s new Rex and Age of Aquarium designs give us a no-holds-barred account of a long overdue street style upgrade, taking contemporary prints that nay-saying classicists say will never last and turning them into styles with staying power.
Time and again, streetwear designers and their couture counterparts urge us to live life boldly and to remain present. Shop Antipodium London today and never miss a millisecond of our contemporary moment.
Show the designers at Antipodium some love on twitter @ANTIPODIUM and tell us what you think of this British street style redux.
Photo Credit: Antipodium London – Collections